Nicole Berner, Switzerland Office   Nicole joins MAYO  as Manager of our new Bern, Switzerland Office. Nicole Berner comes from Switzerland and interned at MAYO when she was a student of the academic program called "Master Media & Art" in Redondo Beach.  She has a bachelor's degree in Business Administration with a emphasis on PR, Marketing and Communications from the University of Berne (Switzerland). During her study she has worked six years in a Swiss Public Relations Agency handling various intense projects under deadline pressure with ease. Nicole's abilities are communications strategies, marketing concepts, change management, quality management, and business plans. She also brings to the table major project experiences in Russia.   Renee Robinson, MAYO's New York Bureau  Clear & Concise Communicator/ Strong Writing Skills/Arts Management/Microsoft   EDUCATION  M.A. in Dance and Related Studies                                                                                          University of North Carolina at Greensboro, Greensboro,         NC (1997) Diploma in Dance                                                                                                                                                     University of Surrey, Surrey, ENGLAND (1993)   B.A. in Politics and Government Ohio Wesleyan University, Delaware, OH (1988)                                                                                             PROFESSIONAL EXPERIENCE                      P.R./ International Booking Agent   ·  Booking performing artists internationally. ·  Negotiate all contracts.  ·  Responsible for all publicity and public relations for     performing artists. ·  Distributing all press kits. ·  Grant writing. ·  Booking venues.   Publicist Mayo Communications, Los Angeles, California (2004-Today New York, NY)   ·  New York, Bureau Chief   ·  Developing productivity strategies and building relationships     within the industry to benefit client goals. ·  Creating media kits and news releases.   Managing Director                      Winifred R. Harris' Between Lines, Los Angeles, California            (Fall 2004 to 2005)   ·  Responsible for all publicity and public relations. ·  Creating and distributing all press kits. ·  Generate planned giving letter.               ·  Creating a budget. ·  Coordinating concert and day to day logistics ·  Liaison with Artistic Director. ·  Create and distribute all artist contracts. ·  Booking venues.

Award-Winning Media Training

MAYO's Jerry Day offers tips at Media Training class late last year.

Dan Lai, who goes to great heights on and off the job! Dan Lai is an account executive in the Medical, Life Science and Technology Division of MAYO Communications. MAYO PR opened its San Diego, CA, in January 2004, where Lai and his wife live and where she is a general physician.   Lai’s background in public relations includes non-profit and federally funded organizations as well as agency experience.  He has strategically implemented regional and national public relations and marketing campaigns for clients in the healthcare and biomedical fields.   Before joining MAYO Communications, Lai worked for Stoorza Communications supervising day-to-day media relations for I-Flow Corporation and was also responsible for Scripps Clinic, 1-800 CALL DOC and I/O Software.  He produced a video news release for Unilab Corporation, receiving national coverage for a new cervical cancer screening process.  Lai has also assisted in the highly successful national launch of Quidel Corporation’s QuickVue Influenza Test during the 1999-2000 flu season.    Lai holds a master’s degree in professional writing from the University of Southern California and a bachelor’s degree in English from the University of California, Berkeley.   THE KINDS OF VIDEO PRODUCTION WE DO: Meet Jerry Day Video Productions  Television Programs  Television Commercials  Corporate Sales and Marketing  Presentations Video News Releases Documentaries and Event Coverage Training and Educational Programs Digital Encoding (Web, DVD and Kiosk*)   click on link below for award-winning samples: MAYO DEMO CLIPS (more)      Eileen Smulson, MAYO PR's Events Program Director   Eileen joins MAYO Communcations as Events Program Director with more than 15 years experience in sales and marketing, strategic planning and special event coordination.  She created a start-up businesses in events management, fund raising and professional organizing.   Eileen has the ability to develop systems and procedures to increase productivity and efficiency.  Adept at building strategic p artnerships and collaborations with various constituents. Excellent communicator, skilled at public presentations and development of written publications.   Professional Experience Office Organizers, LA   2004 -Today   Founder/Principal   Evaluate workflow and create more efficient workspaces.  Analyze existing procedures to  make improvements in all aspects of office productivity including policy and procedures, bill paying and form development.   ARMDI, LA 2002 -2003   International charitable organization raising money for humanitarian aid. Western Regional Director   Built a new regional office serving Calif.,10 states. Established relationships with diverse populations. Managed daily operations, including hiring staff, creating office systems. Oversaw and created public relations materials, special events and direct mail campaigns. Successfully raised funds to go from a $250,000 deficit to a profit of $7 million within 18 months. Implemented fundraising database systems to track donations. Designed public relations campaign to raise interest and awareness in the community. Increased donor database by 350 percent through marketing and networking of targeted demographics.  Cultivated more than 50 new donors resulting in contributions of $50,000 to $1 million. Recruited and trained more than 30 volunteers and started the first speaker™s bureau. EDUCATION   Certificate in Leisure Studies and Recreation, Keane College Union, NJ   B.S. Education, Trenton State Trenton, NJ